Igniting Inspiration: A Persuasion Manual for Visionaries
Igniting Inspiration: A Persuasion Manual for Visionaries In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows [...]